At this year’s Tech Advantage 2017 Conference in San Diego, I had the opportunity to speak directly with Matt Isenbarger, the DJI Enterprise Sales Account Manager. DJI partnered with Gresco Technology Solutions, a utility and electrical supply company, for the event and spoke to hundreds of telecom, power, and utility companies. The highlight of the event was DJI’s new Matrice 200. It sports the ability to carry up to three stabilized cameras including thermal and zoom cameras, waterproofing, 40 minutes of flight time, and more. Unlike other DJI drone primarily designed with professional filmmaking in mind, the M200 will suit a huge array of applications with its diverse range of setups.
Is this DJI’s first time at Tech Advantage and should we expect DJI to come to other Tech Advantage conferences?
Yes. Absolutely, it was a great show. We’ve connected with a ton of customers interested in what we have to offer. We’d be excited to show whatever new products we have in the pipeline at future conferences.
Your new product is the Matrice 200. What do you feel is the most significant advantage offered by the M200?
There’s a lot of new capabilities included. The most apparent is the ability to have dual downward mounted gimbals with 4 different camera options or another DJI first offering a top mounted gimbal. We’ve tried to make a one size fits all product, so it’s tough to pick one feature that’s the most significant. Each industry is going to find a multiple of uses.
Do you expect to see a wide range of different setups of the M200, or will there be some consistency on how they are set up?
I think we’ll see a wide range. We’ve also included external ports so enterprise clients can integrate their own customized solutions and sensors.
Was there a specific application that got the most interest?
What most people were interested in using [the M200] for was monitoring transmission or distribution lines, finding hot spots, and controlling vegetation overgrowth.
There are 3 different versions of the M200 – the M200, M210, and M210RTK. Which one has been seeing most interest?
Both 210 models because of the dual gimbals. Clients interested in surveying and mapping were drawn to the RTK version due to its resistance to magnetic interference and improved precision.
Will the M200 be able to adapt to changes in industry requirements?
Yes. Part of DJI’s strategy with the M200 is to be highly adaptable and versatile. Onboard SDK, mobile SDK, and DJI FlightHub provide a flexible and open source to various applications.
You mentioned the FlightHub. Why do you think this will be so valuable?
As enterprise clients incorporate larger fleets of DJI drones, they have requested a system for monitoring them efficiently and safely. DJI FlightHub is an optimized solution for clients requesting this.
It seems that DJI is refining their strategy of refining each product line to a specific industry – the Mavic Pro to consumers, Inspire 2 to professional filmmakers, M200 to enterprise professionals etc. Do you see this trend of refinement continuing?
Yes. Rather than making drones that require extensive knowledge and often a staff member specifically for operation, our ready to fly options catered to specific users provide companies the specifications they need without adding an undue amount of complications.
It was great speaking to Mr. Isenbarger about DJI enterprise and it will be exciting to see what industry professionals do with such a powerful platform.